Creating a Niche through smart design

Recently I have been trying to emphasize that builders can create a "niche" for themselves through good design.  The following interview which was posted in Realty Times reinforces this concept. 

All Marketing, All the Time: What's New in Smart Design

by Peter L. Mosca

[Note: To follow is an excerpt of an interview with Lori Snider of Creativity for Rent, a professional speaker, author and marketing strategist. To listen to, or download the show archive MP3, go to www.IncomePropertyInvestmentTalk.com/102208.]

Mosca: Ralph Waldo Emerson, an American essayist, philosopher, poet, and leader of the transcendentalist movement in the early 19th Century once said, "build a better mouse trap and the world will beat a path to your door." How can a property owner differentiate visually from the competition through creative marketing strategies enhanced by smart design?

Snider: Over the last 30 years, we have seen design explode in this country. Smart design has become an affordable commodity. Take a look at Target for example. Target sells smart design at a cheap cost and that's been one of the greatest measures of their success over the years. The consumer today expects you to be different and to be smart in your design. They do value smart design and they will pay more for a well-designed and well thought out product.

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